Is Cross-Selling Good for Retail Sales?

By sbdceditor,

From a retail sales perspective I’ve always heard that cross-selling is a good way to increase you average sale.

BUT, I also have vivid memories of a women’s clothing store in my home town that took cross-selling to a level that really turned the customer, me, off and I only shopped there when I knew they carried exactly what I was looking for.

However, I recently read an Intuit blog entitled “6 Tips for Successful Small-Business Cross -Selling” that contained some great tips on the right way to cross-sell as well as how to incorporate the Internet into the mix.  To read more go to:

http://blog.intuit.com/marketing/6-tips-for-successful-small-business-cross-selling/

From Louisa Miller, Business Consultant, SBDC

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