The Term “Cross Selling” has been used in retail for many years as a proven technique for increasing sales by offering customers a product or service related to what they’re already purchasing or planning on purchasing from a business.
A recent post by Lee Polevoi on the Intuit Small Business Blog indicated that while small-business owners might fear overdoing the sales pitch, customers in general respond favorably when told about “extras” that may fulfill additional needs or solve additional problems. His “6 Tips to Success Small Business Cross-Selling” is well worth it. He does, however, encourage business owners not to fall into the trap of cross-selling for the sake of cross-selling.
While you may succeed once or twice, savvy consumers will quickly realize that you aren’t providing value in exchange for an additional purchase. You can read the whole blog at: https://blog.intuit.com/marketing/6-tips-for-successful-small-business-cross-selling/#ixzz2Pv0bmoEz.
To sit down with Louisa Miller, IESBDC Business Consultant, to talk about what your marketing/sales techniques such as “cross Selling”, contact the Victorville Office today for an appointment.