Marketing

Your product or service has value for your customers – but who are they, how do you target them, communicate with them, or reach them? Our marketing consultants can help you not only understand your customers, but also help you grow, retain and delight them.

What Can We Help You With?

Marketing

Segmentation

Our SBDC Marketing Specialists can assist you with understanding the needs of your respective audience and their behaviors; we’ll help you identify your market, segment your potential and existing customers, and differentiate your offerings according to the common characteristics of your market segments.

Pricing Strategy Development

We’re ready to help you maximize your profits and help you assess your costs, competitor offers, target customer base and ultimately recommend the best pricing strategy for your business.

Digital Marketing Strategy Development

The SBDC helps clients create comprehensive digital marketing strategies (email, web/SEO, digital advertising, automation etc.), identify tools and platforms for growth on the web, reporting mechanisms to improve digital impressions and introduces clients to additional online marketing resources. Marketing workshops are also offered on a recurring basis on topics such as email marketing, social media, SEO, advertising and much more. Check out our calendar for more information.

Social Media Campaign Development Assistance –
Social Listening and Engagement Strategies

Our SBDC Digital Marketing Specialists assist clients with choosing the appropriate social media channels to use consistent with their audience to create an online presence, attract and retain customers, and promote their brand. SBDC consultants can assist in creating a social media strategy that leverages the client’s marketing goals, identifies customer feedback and social listening tools.

Marketing

Branding

Branding Development

Let’s build your message, position your company and ensure the consistency of your message! We’ll help you identify customer needs and help you build a message that resonates with your target audience. We can also offer guidance with your creative brand elements and placement.

Branding

Sales

Sales Channel Identification Assistance

We can assist you in forming and improving your sales channels whether it’s online sales opportunities, sales through partnerships, distributors or direct to your customers. Our consultants can help you identify or review your sales objectives, review strategies that fit your business goals and customer needs, then provide guidance with monitoring these strategies to help you and your team stay on top of sales performance.

Sales

Data

Customer Insights & Analytics Review

Our SBDC marketing consultants assist clients identify data tools and  practices they can employ in their business to help develop better insights on customer decision-making and needs as they relates to the client’s service or product offerings. We review how to use data tools for (both free and others) social media listening, reviewing website engagement and retaining customers to help clients build a strong understanding of their customers and what drives their decisions to buy. We pair this at the client’s request with our segmentation assistance to help our clients focus their marketing investments in areas with strong customer acquisition and areas of potential growth.

Data

Public Relations

PR Plan Assistance

We can provide you with guidelines and best practices related to PR: measurable objectives, ideas for engaging content across different mediums, identification of possible speaking or media opportunities, review of messaging and mechanisms for evaluating results of PR efforts.

Public Relations